I worked with my partner to design a new identity for Rocketalk, the biggest social network operating in India. The branding was based around a calligraphic interpretation of the “R” which was a simple but distinctive shape, easy to apply in multiple situations and easy to use in grass roots guerrilla campaigns.
I worked with my partner to design these panels for the Design for Ageing Well research project.
The panels were cleverly produced by printing on to a strong but lightweight polyester fabric meaning that the client could easily roll them up and transport to academic conferences wherever in the world they needed to go.
The panels were suspended by hanging from lightweight alloy poles or thin shock cord threaded through reinforced eyelet holes, making this a truly flexible and transportable solution.
A logarithmic spiral, equiangular spiral or growth spiral is a special kind of spiral curve which often appears in nature. First discovered by Fibonacci, it makes a golden rectangle which is considered aesthetically pleasing.